TÜRKÇE
ENGLISH
Information
| Code | BAC342 |
| Name | Social Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to teach students the concept of social marketing and the effectiveness of social marketing in social events.
Course Content
The basic concepts in social marketing will be examined and social marketing campaigns will be discussed in this course. Social marketing studies will be examined by teaching the perspective, structure, process and tools of social marketing.
Course Precondition
No prerequisite
Resources
Social Marketing, Zeliha Eser, Siyasal Bookstore, Ankara, 2006.
Notes
Social Marketing, Meftune Özbakır Umut, Papatya Bilim Publisher, İstanbul, 2018.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains social marketing and its basic concepts. |
| LO02 | Define the function of social marketing in the marketing process. |
| LO03 | Give examples that represent the social marketing perspective. |
| LO04 | Explain social problems from the social marketing framework. |
| LO05 | Discuss the development, importance and future of social marketing and its applications. |
| LO06 | Explain the concept and design of the campaign. |
| LO07 | Evaluate the effects of consumers in the development of social campaigns. |
| LO08 | Analyze social marketing campaigns. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 2 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 4 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts in Social Marketing | Reading the relevant chapter from the given source. | |
| 2 | Social Marketing in Non-Profit Organizations | Reading the relevant chapter from the given source. | |
| 3 | Businesses and Social Marketing | Reading the relevant chapter from the given source. | |
| 4 | Social Marketing and Developments in the World | Reading the relevant chapter from the given source. | |
| 5 | Efficiency of Social Marketing in Social Events | Reading the relevant chapter from the given source. | |
| 6 | Social Campaign Concept | Reading the relevant chapter from the given source. | |
| 7 | Social Campaign Design | Reading the relevant chapter from the given source. | |
| 8 | Mid-Term Exam | Preparation for exam | |
| 9 | Social Marketing Effectiveness | Preparing a campaign | |
| 10 | Campaign Execution Process | Preparing a campaign | |
| 11 | Campaign Evaluation | Preparing the report | |
| 12 | Campaign Interpretation | Preparing the report | |
| 13 | The Future of Social Marketing | Reading the relevant chapter from the given source. | |
| 14 | Examples of Social Marketing from Turkey and the World | Reading the relevant chapter from the given source. | |
| 15 | Ethics in Social Marketing | Reading the relevant chapter from the given source. | |
| 16 | Term Exams | Preparation for exam | |
| 17 | Term Exams | Preparation for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||