BAC433 Advertising and Promotion

4 ECTS - 3-0 Duration (T+A)- 7. Semester- 3 National Credit

Information

Code BAC433
Name Advertising and Promotion
Term 2024-2025 Academic Year
Semester 7. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MURAT İSMET HASEKİ
Course Instructor
1


Course Goal / Objective

It aims to teach the importance of advertising in integrated marketing activities, advertising management process and functioning, regulations related to advertising on the basis of national and international examples.

Course Content

Students who take this course should have general information about the outline of the Advertising Ecosystem; It is expected to develop an understanding of effective observation, analysis, planning, communication and advertising methods, using customer-oriented design methods.

Course Precondition

No preresiquite

Resources

Advertising and Advertising, Müge Elden, Say Publishing, İstanbul, 6.Edition, 2022.

Notes

Advertising, Müge Elden and Füsun Topsümer, İletişim Publications, İstanbul, 2020.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines creative strategies in advertising.
LO02 Applies effective communication and strong persuasion skills in the field of advertising.
LO03 It gives an example of a creative concept by developing a strategy according to customer demand.
LO04 Applies creative and appropriate media-media planning to solve the marketing problem.
LO05 Gives examples of advertising effectiveness.
LO06 Defines advertising ethics.
LO07 Since he/she will have information about the advertising environment and tools, he/she will make more effective and efficient decisions in this area.
LO08 Implements advertising campaigns and campaign design studies more effectively.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually.
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts.
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration.
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems.
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team. 3
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 4
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management. 4
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. 4
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. 4
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5


Week Plan

Week Topic Preparation Methods
1 Historical Development of Advertisement in the World and in Our Country Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Beyin Fırtınası
2 Concept of Advertisement Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım
3 Advertising in the Interface of Marketing and Communication Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Advertiser Decision Processes Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Soru-Cevap, Anlatım
5 Advertising Agencies Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Gösteri
6 Advertising Campaigns Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Gösteri
7 Advertising Production Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Tartışma, Beyin Fırtınası, Gösteri
8 Mid-Term Exam Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Advertising Media and Tools Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım, Gösteri
10 Media Planning Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım
11 Evaluation of Advertising Effectiveness Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
12 Advertising Industry Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım
13 Advertising Ethics Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Content Marketing in Advertising Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım
15 Advertisement Legislation Lecture-Presentation-Mutual Interpretation Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 15.05.2024 10:48