TÜRKÇE
ENGLISH
Information
| Code | ATO223 |
| Name | Tourism Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör.Dr. ALİ SERHAT ÖZKÜTÜK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The pupose of the lesson is to make the students gain the ability to realize the general marketing applications and to comment on marketing principles for accommodation, travel and food and beverage businesses.
Course Content
The concept of tourism marketing is to explain the marketing in general, to explain the entry to tourism marketing and to explain the tourism market, tourism tourism product, distribution system, promotion strategies, tourism promotion Marketing Research The benefits of marketing tools, marketing research method, marketing research plan, marketing research topics, Marketing policy and principles, international tourism marketing research topics.
Course Precondition
None
Resources
Doç.Dr. Emre Ozan AKSÖZ, Tourism Marketting, Anadolu AÖF publication
Notes
Digital resources, Lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of tourism marketing. |
| LO02 | Relates market segmentation and target market selection. |
| LO03 | Explains the tourism marketing mix. |
| LO04 | Explains the Tourism Marketing Planning process. |
| LO05 | Discusses the place of tourism marketing in business. |
| LO06 | Manages marketing operations in electronic environment. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain basic information about the legal regulations, professional standards and practices, internal and external environmental factors and service processes related to Tourism and Hotel Management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students apply the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students perform their responsibilities in the field of Tourism and Hotel Management on the basis of customer satisfaction. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students use the physical environment, equipment and technologies in the service process in the field of Tourism and Hotel Management. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students perform their duties and responsibilities in the field of Tourism and Hotel Management, both individually and as a team member, according to the dynamics required by the working environment. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Students use technical and professional innovations related to Tourism and Hotel Management in solving ordinary and extraordinary problems. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses the knowledge and skills related to Tourism and Hotel Students use their knowledge and skills related to Tourism and Hotel Management in the development of professional knowledge and skills of the members of the organization and in objective performance evaluation. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students develop their knowledge and skills by following the innovations related to their profession with the awareness of lifelong learning and analyzing the situation. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Students manage the resources they have with their professional self-confidence, knowledge and skills. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students convey their thoughts and suggestions at the level of knowledge and skills they have acquired about the field of tourism to the relevant people in writing and orally. | 2 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students use information and communication technologies together with computer software at the minimum European Computer Use License Basic Level required by their field. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students know a foreign language at the A2 General Level of the European Language Portfolio (at least enough to follow the information in the field and communicate with their colleagues). | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their profession according to the rules related to legal legislation (law, regulation, circular, etc.), basic ethical values, occupational safety, worker health, social security rights, quality control and management and protection of the natural environment. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Students know the socio-cultural and economic characteristics of the country and the immediate environment, and the interests, wishes and needs of the society, with the awareness of cultural and ethical values, social justice and responsibility. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students have the personal qualities and dynamism required by the service production process, which is the main activity of Tourism and Hotel Management. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General marketing | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 2 | An introduction to tourism marketing | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 3 | Marketing information system | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 4 | Tourism market | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 5 | Touristic products | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 6 | Pricing the touristic products I | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 7 | Pricing the touristic products II | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | To be prepared to related subject from advised source. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Distribution in tourism | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 10 | Making the touristic product survive in the market | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 11 | Advertising in tourism I | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 12 | Advertising in tourism II | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 13 | Research on tourism marketing I | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 14 | Research on tourism marketing II | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 15 | Tourism marketing policy | To be prepared to related subject from advised source. | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | To be prepared to related subject from advised source. | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | To be prepared to related subject from advised source. | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||