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Information
| Code | BPP125 |
| Name | Digital Content Production and Social Media |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. MEHMET İSMAİL SOLMAZ |
| Course Instructor |
Öğr. Gör.Dr. MEHMET İSMAİL SOLMAZ
(A Group)
(Ins. in Charge)
Öğr. Gör.Dr. MEHMET İSMAİL SOLMAZ (B Group) (Ins. in Charge) |
Course Goal / Objective
To equip students with the skills to create and edit various types of digital content. To teach the effective use of social media platforms and to help students develop their personal or corporate brand. To teach basic digital marketing concepts and strategies. To contribute to the development of students' creativity and communication skills. To raise awareness about copyright and ethical rules in digital content production.
Course Content
This course aims to provide students with digital content creation and social media management skills. Students will learn to create, edit and share different types of content (blog posts, images, videos, podcasts) on social media platforms. They will also gain knowledge on topics such as target audience analysis, creating a content calendar, increasing interaction and basic digital marketing strategies.
Course Precondition
No prerequisites
Resources
Lecture presentations
Notes
Books: Dijital Çağda İçerik Yönetiminin Kuralları - Ann Handley & C.C. Chapman Jab, Jab, Jab, Right Hook - Gary Vaynerchuk Content Rules - Ann Handley & C.C. Chapman Web Sites: Content Marketing Institute: https://contentmarketinginstitute.com/ HubSpot Blog: https://blog.hubspot.com/marketing Social Media Examiner: https://www.socialmediaexaminer.com/
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students create different types of digital content (blog posts, images, videos, podcasts). |
| LO02 | Students promote their content by using social media platforms effectively. |
| LO03 | Students apply basic digital marketing concepts and strategies |
| LO04 | Students adhere to copyright and ethical rules in content production. |
| LO05 | Students create content calendars along with target audience analysis. |
| LO06 | Students prepare and deliver effective presentations of their digital content. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates effectively with all partners on a sectoral basis. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | has the basic knowledge necessary to develop computer software, to establish algorithm, sequential and simultaneous flow logic | |
| PLO03 | Yetkinlikler - Alana Özgü Yetkinlik | Designs systems for fundamental problems in microcontrollers, embedded systems and analog/digital electronics. | |
| PLO04 | Yetkinlikler - Alana Özgü Yetkinlik | Uses basic software related to information and communication technologies, specific to his profession. | 3 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Applies the software and hardware developments in the field of Computer Programming independently. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Explains the necessary methods for solving well-defined problems in the field of Computer Technologies and Programming. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Has the basic knowledge level required to develop software specific to web, mobile and other electronic platforms. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Develops software for desktop and other environments. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in project development processes, independently or as part of a group, within a planned project. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Knows project planning, development and implementation processes. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Performs data storage, editing, querying, etc. operations in computer and network environment. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | It has the ability to solve unpredictable hardware and software problems. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Codes software components that have been analyzed and the algorithm has been prepared. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Knows the methods to be used in software development. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Constantly follows current innovations and developments in the field of information technologies. | 2 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates verbally and in writing in a foreign language. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | It has the phenomenon of the necessity of moral and ethical behaviors related to the information technology profession. | 2 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Has the necessary awareness of occupational safety in her field. | |
| PLO19 | Beceriler - Bilişsel, Uygulamalı | It uses operating systems with administrative features. | |
| PLO20 | Bilgi - Kuramsal, Olgusal | Have basic knowledge about entrepreneurship, career management and lifelong learning. | |
| PLO21 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has environmental awareness, environmental sensitivity, basic knowledge about waste storage and safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | What is Digital Content? Types of Digital Content (Blog Posts, Visuals, Videos, Podcasts) The Importance of Digital Content Production | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 2 | Target Audience Analysis Creating a Content Calendar Finding and Developing Content Ideas | research on the web | Öğretim Yöntemleri: Tartışma |
| 3 | Blog Post Writing Techniques SEO-Optimized Content Creation Publishing and Promoting Blog Posts | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 4 | Visual Content Creation Tools (Canva, Adobe Spark, etc.) Visual Content Design Principles Sharing Visual Content on Social Media | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 5 | Video Content Creation Tools (iMovie, Filmora, etc.) Video Content Shooting and Editing Techniques Sharing Video Content on YouTube and Other Platforms | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 6 | What is a Podcast? Podcast Creation Tools (Audacity, etc.) Publishing and Promoting Podcasts | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 7 | Social Media Platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube) Creating and Managing Social Media Accounts Social Media Content Strategies | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 8 | Mid-Term Exam | topic repetition | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Engagement Boosting Techniques Social Media Advertising Social Media Analytics Tools | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 10 | Copyright and Ethics Avoiding Plagiarism Creative Commons Licenses | research on the web | Öğretim Yöntemleri: Tartışma |
| 11 | Digital Marketing Fundamentals Email Marketing Influencer Marketing | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 12 | Website Content Production Content Management Systems (WordPress, etc.) SEO-Friendly Website Design | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 13 | Mobile App Content Production App Store Optimization (ASO) | research on the web | Öğretim Yöntemleri: Gösterip Yaptırma |
| 14 | Digital Content Production Trends Future Digital Content Formats | research on the web | Öğretim Yöntemleri: Tartışma |
| 15 | Project Presentations and Evaluation | Preparing project | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 16 | Term Exams | Topic repetition | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Topic repetition | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 12 | 24 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 1 | 1 |
| Final Exam | 1 | 1 | 1 |
| Total Workload (Hour) | 68 | ||
| Total Workload / 25 (h) | 2,72 | ||
| ECTS | 3 ECTS | ||