TÜRKÇE
ENGLISH
Information
| Code | AIS226 |
| Name | Desktop Publishing |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi BATU ANADOLU |
| Course Instructor |
1 2 |
Course Goal / Objective
To gain the ability to understand basic digital publishing principles and apply them in an online environment. To determine the expectations and characteristics of the target audience for broadcasting in digital broadcasting.
Course Content
Teaching basic digital publishing methods
Course Precondition
None
Resources
Feldman, T. (2003). An introduction to digital media. Routledge.
Notes
Gümüş, S., Erdoğdu, E., & Bozkurt, A. (2017). Dijital yayıncılık ve dijital yayıncılık araçları. In Web Yayıncılığı (pp. 96-125). Anadolu Üniversitesi. Videos related to course content.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the main platforms in digital publishing |
| LO02 | Explain the basic concepts in the field of digital publishing |
| LO03 | Redesigns a digital text for suitable digital media |
| LO04 | Explain content management systems |
| LO05 | Explain the basic tools of digital content analysis methods |
| LO06 | Explain the main differences of traditional and digital media environments in their own words |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Graduates have advanced theoretical and practical knowledge supported by research methods and techniques applied in the field of radio, television and cinema and other sources. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about different areas of communication. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about program production and directing related to audio and visual broadcasting. | 4 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Graduates gain skills in writing various forms of scripts and producing programs for cinema, television and radio. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Graduates gain critical thinking and interpretation skills in the field of radio, television and cinema. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Graduates have the knowledge of thinking in different disciplines of social sciences and adapting them to their own specialisation through research. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Graduates gain the ability to plan and organize all kinds of content for audio-visual activities from design to editing and broadcasting. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Graduates establish a connection between art, aesthetics, law and general culture knowledge related to the field. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Graduates have know-how and skills about production and broadcasting technologies. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Graduates work both individually and as a team in the field. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Graduates are able to follow social problems at national and international level and adapt them to professional studies. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Graduates gain the competence of using communication technologies, monitoring changes and continuous self-improvement. | 4 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates participate in various social, cultural and artistic activities in the field. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to carry out the tasks expected from him/her as a team member in the applications in his/her field with an interdisciplinary perspective. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to use information and communication technologies together with the computer software required by the field. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates produce visual and audio content with the scientific formation acquired. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates can analyze a film, a script or a television program from a technical, aesthetic and ideological perspective. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates are committed to ethical principles in their professional practice, free from prejudice and against discrimination. | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates support the universality of social and cultural rights, gains awareness of social justice, protects cultural heritage. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates prepare working environments such as studio and set in accordance with quality management processes and occupational health/safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction of the course; emphasizing the importance of the course in the curriculum and its interaction with other courses, a general introduction to digital media. | Preparing material related to the course | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Traditional and Digital Media Environments | Reading material related to the course | Öğretim Yöntemleri: Tartışma |
| 3 | Concepts and Theories in Digital Publishing | research, review | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 4 | Content Production and Consumption in the Media | research, review | Öğretim Yöntemleri: Tartışma |
| 5 | Sketch reviews and feedback on the 1st project | research, reading | Öğretim Yöntemleri: Tartışma |
| 6 | Blog Setup and Word Press Example 1 | research, reading | Öğretim Yöntemleri: Tartışma |
| 7 | Blog Setup and Word Press Example 2 | Reading | Öğretim Yöntemleri: Tartışma |
| 8 | Mid-Term Exam | Practice | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Search Engine Optimization 1 (SEO) | research, review | Öğretim Yöntemleri: Soru-Cevap |
| 10 | Search Engine Optimization (SEO) 2 | research, review | Öğretim Yöntemleri: Tartışma |
| 11 | Google AdSense and Google Analytics | research, review | Öğretim Yöntemleri: Tartışma |
| 12 | Presentation and evaluation of student projects 1 | research, review | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 13 | Presentation and evaluation of student projects 2 | Research, review | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 14 | Presentation and evaluation of student projects 3 | research, review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 15 | Presentation and evaluation of student projects 4 | research, review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 16 | Term Exams | Practice | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Practice | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 116 | ||
| Total Workload / 25 (h) | 4,64 | ||
| ECTS | 5 ECTS | ||