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Information
| Unit | INSTITUTE OF MEDICAL SCIENCES |
| PHYSICAL EDUCATION AND SPORTS (MASTER) (WITH THESIS) | |
| Code | BED565 |
| Name | Communication Strategies in Sports Environments |
| Term | 2025-2026 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Mehmet METİN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to emphasize the importance of effective communication in sports environments, develop communication strategies, and enable students to apply these strategies in various sports contexts (within teams, with the media, fans, sponsors, etc.).
Course Content
The course covers communication theories, the relationship between communication and sports psychology, leadership and intra-team communication, interaction with sports media, crisis communication, and digital communication strategies. Case studies and practical exercises will support students' strategic development skills.
Course Precondition
None
Resources
Pedersen, P. M., & Thorson, E. A. (2020). Strategic Sport Communication (2nd ed.).Corporate Sports Communication and Social Media (Fatih ÇELİK ed.)
Notes
Lecture presentations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develops the ability to communicate effectively within a team. |
| LO02 | Adapts to different communication styles. |
| LO03 | Applies verbal and non-verbal communication techniques. |
| LO04 | Builds healthy relationships through empathy in sports settings. |
| LO05 | Gains the ability to give and receive feedback. |
| LO06 | Applies conflict resolution strategies in communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | The student applies methods and techniques in the field of physical education and sports. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The student analyzes and evaluates the data. | 1 |
| PLO03 | Bilgi - Kuramsal, Olgusal | The student acquires basic professional knowledge | |
| PLO04 | Bilgi - Kuramsal, Olgusal | The student follows the literature on physical education and sports at national and international level. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | The student makes original studies in the field of physical education and sports. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | The student produces solutions for the shortcomings in the field. | 1 |
| PLO07 | Bilgi - Kuramsal, Olgusal | The student collects, analyzes, interprets and publishes the data related to physical education and sports within the framework of social, scientific and ethical values. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Students gain the ability to work in interdisciplinary fields. | 2 |
| PLO09 | Bilgi - Kuramsal, Olgusal | The student uses knowledge in practice. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Students gain the ability to follow information in the field by using foreign language. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | The student adheres to ethical principles. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | The student gains basic knowledge about the field of learning. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction and key concepts | Research | Öğretim Yöntemleri: Anlatım |
| 2 | Overview of communication theories | Research | Öğretim Yöntemleri: Anlatım |
| 3 | Types of communication in sports settings | Research | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 4 | ntra-team communication and leadership | Research | Öğretim Yöntemleri: Anlatım |
| 5 | Coach-athlete communication | Research | Öğretim Yöntemleri: Soru-Cevap |
| 6 | ommunication with fans and the public | Research | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 7 | Relations with sports media | Research | Öğretim Yöntemleri: Tartışma |
| 8 | Mid-Term Exam | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Crisis communication and case studies | Research | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 10 | Communication in sponsorship relations | Research | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 11 | Digital and social media strategies | Research | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 12 | Designing communication campaigns | Research | Öğretim Yöntemleri: Soru-Cevap |
| 13 | Practice: Press conference simulation | Research | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 14 | Ethics and cultural differences in communication | Research | Öğretim Yöntemleri: Tartışma |
| 15 | General review and student presentations | Research | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 5 | 70 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 4 | 56 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 15 | 15 |
| Total Workload (Hour) | 150 | ||
| Total Workload / 25 (h) | 6,00 | ||
| ECTS | 6 ECTS | ||