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| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | AS451 |
| Name | Communication Applications Through Comics |
| Term | 2026-2027 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
This course aims to teach the use of comics as a visual communication tool by leveraging their narrative power, including skills in story creation and storytelling, as well as conveying messages through this medium. After providing the theoretical and practical foundations of comic production processes, the course will teach the stages of comic creation and drawing techniques, enabling students to produce comics in both digital and traditional media environments. It also aims to develop the ability to use comics as a tool for communication and persuasion, to effectively produce and direct comics toward target audiences in social and public communication processes, and to build skills in visual storytelling, message design, and content creation tailored to specific audiences.
Course Content
The following topics will be covered and delivered: the history and cultural significance of comics; visual communication theories; what comics are and their effectiveness as a communication tool; panels, framing, and composition; visual literacy and storytelling; narrative techniques; character design; character psychology and visual identity; dialogue and text creation and design; storyboarding and page layout; digital illustration techniques; the relationship between comics, media, and culture; communication theories and visual messaging; and the production of comics that convey social and public messages. Through individual and group practices, students will be taught how to design and manage comics as an effective communication tool.
Course Precondition
None
Resources
• Dondis, Donis A. (1973). Primer of Visual Literacy. MIT Press. • Eisner, Will (1985). Comics and Sequential Art. Poorhouse Press • McCloud, Scott (1994). Understanding Comics: The Invisible Art. HarperPerennial. • McCloud, Scott (2010). Making Comics: Storytelling Secrets of Comics, Manga, and Graphic Novels. William Morrow Paperbacks.
Notes
Electronic Resources Related to the Topic
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyzes comics as a communication tool. |
| LO02 | Explains the role of comics in communication and visual storytelling techniques. |
| LO03 | Evaluates the effectiveness of comic-based messages. |
| LO04 | Evaluates persuasive communication strategies. |
| LO05 | Applies theoretical approaches and communication theories to visual narratives. |
| LO06 | Designs basic audience-centered communication content using comics. |
| LO07 | Designs comics for social communication and public communication processes. |
| LO08 | Uses basic digital tools in the production of comics for communication purposes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students will be able to associate basic knowledge about the instrumental (Radio, Television, Cinema, Advertising, Public Relations, Journalism, Public Relations, Journalism, etc.) and objective (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) fields of Social Communication. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how communication works in all aspects of individual, group, mass, institution or different cultures. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Associates scientific knowledge and methods with technological innovations in the field. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | With an interdisciplinary perspective on the concept of communication; Sociology, History, Psychology, Linguistics, Political Science, Anthropology, etc. synthesises information from fields such as Communication Sciences. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of the ability to communicate effectively, as well as the ability to express oneself; empathizes with the ability to understand the people and the environments they are in. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports his/her observations in social, artistic and cultural events that he/she organises and actively participates in. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Interprets local, national and international events with a critical perspective. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | They take an active role in group work as well as individual work. | 5 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | As an individual with a developed sense of responsibility towards society, develops projects for the benefit of society. | 5 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to professional development, it continuously improves itself in scientific, social, cultural and artistic fields in line with its interests and abilities. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Rational thinking skills as well as methods and strategies to develop creative thinking, as well as written, verbal, visual, etc. express their thoughts through tools appropriate to the purpose. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to follow the information in the field and communicate with colleagues abroad with the knowledge of a foreign language at least at the general level of the European Language Portfolio (B). | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with ethical principles in the process of accessing, using and transmitting all kinds of information and in all other thoughts and endeavors related to the profession. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses methods that can be disseminated to the society in general with basic application skills specific to the field such as media literacy. | 4 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Realizes future career planning in line with learning needs. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | It directs all its work within the framework of the legal legislation related to its field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction – What is a comic? Comics as a visual communication tool and the role and effectiveness of comics as a communication medium. Four-panel mini story application. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 2 | Visual Storytelling – Visual communication theories. Comic narrative structure (story and panel layout). Framing, shot types, angle, and flow. Visual symbols and meaning-making. Silent storytelling practice. | Reading of literature | Öğretim Yöntemleri: Anlatım, Tartışma, Gösterip Yaptırma |
| 3 | Communication and Persuasion – Communication theories and persuasion models. Message, target audience, and persuasive techniques. Adapting the same story for two different audiences (practice). | Reading of literature | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Örnek Olay, Alıştırma ve Uygulama |
| 4 | Scriptwriting – Story structure (introduction–development–conclusion). Creating a short comic script (practice). | Reading of literature | Öğretim Yöntemleri: Tartışma, Grup Çalışması |
| 5 | Storyboard – Scene planning and panel flow. Converting a script into a storyboard (practice). | Reading of literature | Öğretim Yöntemleri: Anlatım, Tartışma, Gösterip Yaptırma |
| 6 | Character Design – The role of characters in communication. Creating characters appropriate for the target audience (practice). | Reading of literature | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Benzetim, Bireysel Çalışma |
| 7 | Visual Style and Tone – Humor, dramatic storytelling, minimalism. Redrawing the same scene in different styles (practice). | Reading of literature | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 8 | Mid-Term Exam | Topics Covered, In-Class Activities Conducted | Ölçme Yöntemleri: Proje / Tasarım, Performans Değerlendirmesi |
| 9 | Digital Tools – Basic drawing tools (e.g., Procreate, Photoshop, etc.). Converting analog drawings into digital format (practice). | Reading of literature | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma |
| 10 | Typography and Speech Balloons – Text, dialogue, and emphasis. Rearranging and editing dialogues (practice). | Reading of literature | Öğretim Yöntemleri: Gösterip Yaptırma, Örnek Olay, Bireysel Çalışma |
| 11 | Visual Persuasion Techniques – Use of emotion, fear, and humor. Public service announcement comic practice. | Reading of literature | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Grup Çalışması |
| 12 | Campaign Design – The use of comics in communication campaigns. Developing a comic-based campaign in groups (practice). | Reading of literature | Öğretim Yöntemleri: Proje Temelli Öğrenme , Grup Çalışması |
| 13 | The use of comics in social and public communication. Developing a mini campaign and presenting it through comics (practice). | Reading of literature | Öğretim Yöntemleri: Tartışma, Grup Çalışması, Gösterip Yaptırma |
| 14 | Preparing of Campaign 1 | Project assigment | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma, Proje Temelli Öğrenme , Grup Çalışması |
| 15 | Preparing of Campaign 2 | Project assigment | Öğretim Yöntemleri: Alıştırma ve Uygulama, Bireysel Çalışma, Proje Temelli Öğrenme |
| 16 | Term Exams | Topics Covered, In-Class Activities Conducted | Ölçme Yöntemleri: Proje / Tasarım, Performans Değerlendirmesi |
| 17 | Term Exams | Topics Covered, In-Class Activities Conducted | Ölçme Yöntemleri: Proje / Tasarım, Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||