TÜRKÇE
ENGLISH
Information
| Code | TUR134 |
| Name | Hotel management |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Öğr. Gör. Zeynep ALBAYRAK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
With this lesson; It is aimed to gain the competence to understand and use the basic concepts of tourism business management and hotel management.
Course Content
Definition and classification of hotel businesses; Determining the location of establishment in hotel businesses; Marketing, human resources management, customer relations management, public relations, accounting, financial management, rooms department services and food and beverage services management in hotel businesses; New trends in hotel businesses
Course Precondition
There are no prerequisites for the course.
Resources
Hotel Management, Meryem AKOĞLAN KOZAK, Detay Publishing.
Notes
Hotel Management, Lecturer Dr. Zeki Akıncı, Nobel Academic Publishing
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describe the classification of hotel businesses. |
| LO02 | To explain the establishment location of hotel enterprises. |
| LO03 | To determine the appropriate prices in hotel enterprises. |
| LO04 | To explain organization structure in hotel enterprises. |
| LO05 | To explain financing in hotel business. |
| LO06 | Defines the concept of business administration in general. |
| LO07 | Lists general information about the hotel sector in Türkiye. |
| LO08 | Refers to the hotel industry in the world. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Transfers information about service processes and operations in the field of tourism and hotel management. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. | |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Uses the physical environment, tools and technologies related to the field of tourism and hotel management. | 3 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility as a team member. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes effective interpersonal and intercultural communication. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Regularly conducts health, safety and risk assessments in the field of tourism and hotel management. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Protects the natural environment by adhering to ethical values. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Pays attention to personal care, hygiene, clothing and appearance. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicates effectively with guests and collaborators through written and verbal expression. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Acts in accordance with social, scientific and professional ethical values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition, characteristics and classification of Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Tartışma |
| 2 | Organization and Organizational Structure of Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Anlatım |
| 3 | Selection of Establishment Location in Hotel Enterprises. | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Tartışma |
| 4 | Management in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Soru-Cevap |
| 5 | Cost EstimatiHuman Resource Management in Hotel Enterpriseson Related to the Place of Establishment in Hotel Establishments. | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Anlatım |
| 6 | Marketing in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Grup Çalışması |
| 7 | Customer Relationship Management in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Grup Çalışması |
| 8 | Mid-Term Exam | Studying for the Mid Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Public Relations in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Beyin Fırtınası |
| 10 | Accounting and Financial Management in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Anlatım |
| 11 | Rooms Department Services in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Anlatım |
| 12 | Food and Beverage Services Management in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Soru-Cevap |
| 13 | Outsourcing and Franchising in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Grup Çalışması |
| 14 | Use of Technology in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Beyin Fırtınası |
| 15 | New Trends in Hotel Enterprises | Reading the Relevant Pages of the Textbook | Öğretim Yöntemleri: Beyin Fırtınası |
| 16 | Term Exams | Studying for the Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for the Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||