TÜRKÇE
ENGLISH
Information
| Code | TUR134 |
| Name | Hotel management |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. GÖKHAN ÇOLAK |
| Course Instructor |
1 2 |
Course Goal / Objective
With this lesson; It is aimed to gain the competence to understand and use the basic concepts of tourism business management and hotel management.
Course Content
Definition and classification of hotel businesses; Determining the location of establishment in hotel businesses; Marketing, human resources management, customer relations management, public relations, accounting, financial management, rooms department services and food and beverage services management in hotel businesses; New trends in hotel businesses
Course Precondition
None
Resources
Otel İşletmeciliği, Meryem AKOĞLAN KOZAK, Detay Yayıncılık.
Notes
Otel İşletmeciliği, Meryem AKOĞLAN KOZAK, Detay Yayıncılık.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describe the classification of hotel businesses. |
| LO02 | To explain the establishment location of hotel enterprises. |
| LO03 | To determine the appropriate prices in hotel enterprises. |
| LO04 | To explain organization structure in hotel enterprises. |
| LO05 | To explain financing in hotel business. |
| LO06 | Gains knowledge of business in general. |
| LO07 | Gains general information about the hotel industry in Turkey. |
| LO08 | Gains knowledge about the hotel industry in the world. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Transfers information about service processes and operations in the field of tourism and hotel management. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. | |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Uses the physical environment, tools and technologies related to the field of tourism and hotel management. | 5 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility as a team member. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes effective interpersonal and intercultural communication. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Regularly conducts health, safety and risk assessments in the field of tourism and hotel management. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Protects the natural environment by adhering to ethical values. | 4 |
| PLO14 | Bilgi - Kuramsal, Olgusal | Pays attention to personal care, hygiene, clothing and appearance. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicates effectively with guests and collaborators through written and verbal expression. | 5 |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Acts in accordance with social, scientific and professional ethical values. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition, characteristics and classification of Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Organization and Organizational Structure of Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Selection of Establishment Location in Hotel Enterprises. | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Management in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Cost EstimatiHuman Resource Management in Hotel Enterpriseson Related to the Place of Establishment in Hotel Establishments. | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Marketing in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Customer Relationship Management in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Mid Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Public Relations in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Accounting and Financial Management in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Rooms Department Services in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Food and Beverage Services Management in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Outsourcing and Franchising in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Use of Technology in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | New Trends in Hotel Enterprises | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||